Neighborhood Business Development Center (NBDC)

Peer to Peer Training Program

In collaboration with the Chicago Department of Business Affairs and Consumer Protection (BACP), the Lincoln Square Ravenswood Chamber of Commerce is offering a series of professional development workshops to Chicago Neighborhood Business Development Centers (NBDCs) that will help build resiliency in these organizations. Attendees who go through these workshops will learn ways in which chambers of commerce / business associations can diversify their revenue streams to increase their organizational value.  These workshops are made possible through BACP's NBDC Peer-to-Peer Training program grant.

Diversifying Revenue Streams to Increase Organizational Value

ABOUT THE TRAINING INITIATIVE

Given the dramatic and accelerated pace of change in recent years, many chamber executives wonder what lies ahead for chambers of commerce and business associations. How will these organizations adapt and evolve over the next decade and how will they ensure their best days are yet to come? Leaders are asking these questions to help guide future development of organizations that serve small businesses and employers.

Through a partnership with the Illinois Association of Chamber of Commerce Executives (IACCE), the Lincoln Square Ravenswood Chamber of Commerce (LSRCC) will offer a three part series of workshops that will look at how to reimagine sponsorship strategies, evolve sponsorship sales tactics, and learn how to maximize the potential of LinkedIn with sponsor engagement and recruitment.

WORKSHOP #1 (IN-PERSON):  Innovative Sponsorship Strategies: Rethinking Revenue Generation Opportunities

Thursday, June 27, 2024 | 9:30am – 12:30pm
In-Person at Artifact Events, 4325 N Ravenswood Avenue | REGISTER HERE

In our current business climate where traditional revenue streams are evolving, the ability to innovate and reimagine sponsorship opportunities has become essential. This session is designed for those seeking to maximize and enhance their approach to revenue generation through strategic sponsorship initiatives.

Attendees will discover how to uncover untapped revenue potential and create innovative sponsorship opportunities. We'll delve into strategies for reimagining the sponsorship landscape, challenging conventional notions to unlock new avenues for revenue growth.

Through interactive discussions and sharing examples and best practices, participants will learn how to identify strategic alignment between their Chamber's goals and potential sponsors' objectives.  Attendees will gain insights into crafting compelling sponsorship packages that resonate with sponsors and deliver tangible value.

Moreover, this session will explore the role of creativity and collaboration in fostering long-term sponsor relationships. Participants will learn how to cultivate partnerships that extend beyond financial transactions, driving mutual benefit and sustainable growth.

Join us as we redefine the possibilities of sponsorship, empowering attendees to embrace innovation and seize untapped revenue opportunities in this interactive session.

WORKSHOP #2 (WEBINAR):  Intentional Sponsorship Sales

Thursday, August 15, 2024 | 2:00pm – 3:00pm
Virtual via Zoom | REGISTER HERE

Attendees will discover the foundational steps necessary to cultivate a sustainable approach to signing new sponsors and new opportunities. We'll explore strategies for clarifying sponsorship offerings and aligning them with strategic member segments. From crafting a relevant prospect list to mastering the art of sponsor calls, participants will gain invaluable insights into every stage of the sponsorship acquisition process.

Furthermore, we'll provide an overview of implementation strategies, highlighting the importance of leveraging the sponsorship relationship and sales process effectively. Drawing from proven methodologies, attendees will learn how to significantly enhance their ability to secure new sponsors.

This session goes beyond mere sales tactics, offering actionable steps, insightful tips, and practical tools to empower attendees in their sponsorship endeavors. Additionally, we'll delve into the crucial decision-making process involved in selecting the optimal sponsorship structure for chambers or organizations, ensuring maximum impact and ROI.

WORKSHOP #3 (WEBINAR):  Unlocking the Potential of LinkedIn: Maximizing Sponsor Relations, Engagement and Recruitment

Thursday, November 21, 2024 | 2:00pm – 3:00pm
Virtual via Zoom | REGISTER HERE

In today's rapidly changing landscape, the ability to maintain and grow relationships with sponsors and investors is more critical than ever.   Join us for an interactive webinar where we delve into the power of LinkedIn as a strategic tool for sponsor engagement and recruitment. Whether you're a seasoned user or new to the platform, this session will equip you with actionable tips and strategies to leverage LinkedIn effectively. Through live hands-on training, attendees will discover how to maximize LinkedIn for development, keeping Chamber brand front and center, and navigate the virtual landscape to engage and grow.

Don't miss this opportunity to unlock the full potential of LinkedIn and propel your sponsor and member relationships to new heights in these challenging times. Join us for an engaging session that will leave you equipped with the knowledge and skills to thrive in the digital networking arena.