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Celebrate 'Plaid Friday' in LSR
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Forget Black Friday, and celebrate Plaid Friday! Plaid Friday was created by Kerri Johnson in Oakland, CA, to bring back the time when shopping for friends and family was a pleasurable, leisurely activity. Now, it's celebrated throughout the nation as part of the Shop Indie Local Campaign. It’s goal is to be a fun and enjoyable alternative to the big box store “Black Friday” consumer frenzy. So get cozy, throw on some plaid, and show your support for our local small businesses on Friday, November 28th, 2025.
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Edgewater Candles
1050 W Bryn Mawr Avenue
20% off all products, double rewards points, valid in store and online with free shipping! (Gift cards excluded).
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ENJOY, AN URBAN GENERAL STORE
4723 N. Lincoln Avenue
Extended holiday hours! 10% off online purchases with code ENJOYSHOPSMALL2024.
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The Fire Pitch
626 N Talman Ave
The Fire Pitch will be hosting a youth soccer day camp on Black Friday for children ages 6-14 and offering discounted Chicago Fire FC merchandise in the on-site fan shop.
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Fleet Feet
4762 N Lincoln Avenue
Fleet Feet Thanksgiving Sales - November 22nd - December 1st. Discounted footwear, apparel, and accessories just in time for Holiday shopping!
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Gearhead Outfitters
4724 N Lincoln Avenue
Earn Gearhead Gold from November 29 - December 2. For every $100 spent, you earn $10 in Gearhead Gold to be redeemed from December 3rd - 15th, 2025. Plus, now through December 2nd:
- Buy 3, get the 4th free on socks
- Hoka Bondi 8 20% off
- BOGO 1/2 tees & sweatshirts
- Additional 20% off permanent markdowns
- Plus, enjoy up to 30% off select styles from: The North Face, Howler Bros, Prana, Simms, Free Fly, Sorel, Rumpl. In-store only.
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Genevieve Boutique
4745 N. Lincoln Avenue
9-10am 25% off storewide. 10-11am 20% off storewide. 11am - noon 15% off storewide. Noon - 6pm 10% off storewide. In person only!
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Free draft beer with any purchase! For reals. We're being crazy. We're cool. We're fun.
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Midwest Nice
4619 N Lincoln Avenue
Shop Small and win big! Midwest Nice will be raffling off 2 gift baskets with locally made goodies and $50 gift cards from our shop. Make a purchase on Friday and you are entered to win, simple as that!
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Mindful Baking Cafe
1942 W Montrose Ave
25% of any purchase (includes food, drinks, and merchandise)
Buy 2 items get 3rd free for all drinks and desserts
$25 off all custom cake pre-orders for Christmas week pickups
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Neighborly
4710 N. Lincoln Avenue
Neighborly will host their annual gift card scavenger hunt.
Search for one of 10 Santa Obamas hidden throughout the shop and you'll win a $10-$100 gift card to Neighborly.
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Savory Spice Shop
4753 N Lincoln Avenue
Spend $100 and Get Five (5) $20 coupons to use in 2025! Or, Spend $200 on Gift Cards and Get Seven (7) $20 Gift Cards to use in 2025.
Offer also available online but purchases made in-shop fully support your local spice shop. Can't make it in on Friday? Call us at 773.293.4559 and we'll get you the deal over the phone! Thanks a Bunch!
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Timeless Toys
4749 N Lincoln Ave.
Post a picture on social media inside Timeless Toys wearing Plaid, tag us and use #plaidfriday and #timelesstoys for an entry to receive a $100 gift card to celebrate local independent stores!
Shoppers will get a gift card to a local store/restaurant with purchases over $100 (while supplies last!)
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LSR Community Gift Card
Help keep local dollars LOCAL with the new LSR Community Card! Redeemable at participating businesses in Lincoln Square and Ravenswood, the Community Card allows you to give the gift of local this holiday season.
How it Works. Select the value of your LSR Community eGift Card. Choose your recipient (family, friends, team members) and send via email or text message. The recipient can use that value to make purchases at any participating locations! Get one today!
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