In collaboration with the Chicago Department of Business Affairs and Consumer Protection (BACP), the Lincoln Square Ravenswood Chamber of Commerce is offering a series of professional development workshops to Chicago Neighborhood Business Development Centers (NBDCs) that will help build resiliency in these organizations. Attendees who go through these workshops will learn ways in which chambers of commerce / business associations can diversify their revenue streams to increase their organizational value. These workshops are made possible through BACP's NBDC Peer-to-Peer Training program grant.
WORKSHOP #2
2. Intentional Sponsorship Sales
Presented by Shari Pash, Strategic Solutions for Growth
Thursday, August 15, 2024 | 2:00pm - 3:00pm (VIRTUAL via Zoom)
Attendees will discover the foundational steps necessary to cultivate a sustainable approach to signing new sponsors and new opportunities. We'll explore strategies for clarifying sponsorship offerings and aligning them with strategic member segments. From crafting a relevant prospect list to mastering the art of sponsor calls, participants will gain invaluable insights into every stage of the sponsorship acquisition process.
Furthermore, we'll provide an overview of implementation strategies, highlighting the importance of leveraging the sponsorship relationship and sales process effectively. Drawing from proven methodologies, attendees will learn how to significantly enhance their ability to secure new sponsors.
This session goes beyond mere sales tactics, offering actionable steps, insightful tips, and practical tools to empower attendees in their sponsorship endeavors. Additionally, we'll delve into the crucial decision-making process involved in selecting the optimal sponsorship structure for chambers or organizations, ensuring maximum impact and ROI.
For complete details on the entire workshop series, visit lincolnsquare.org/nbdc-peer-to-peer-training.
